Leading lodges, eco-adventure tourism providers, community-based tourism enterprises and emerging destinations trust The Undiscovered Travel Collection to provide innovative, customized marketing and public relations representation solutions.
Starting out as Solimar Marketing and now with our new look and consumer brand, The Undiscovered Travel Collection has 10 years of experience as a niche tourism marketing representation organization and our creative team of marketing, public relations and sales experts have 50+ years of combined professional industry experience.
Our philosophy is to start with a strategic marketing strategy tailored to each client’s unique products and services.
This road-map is used by our team to guide the Internet-based and offline promotional tactics to get each destination, lodge, community enterprise or tourism provider distributed and showcased internationally both direct to consumers and to travel trade, ultimately helping meet, and often exceed the objectives of the client. Our market-driven, results based approach results in clients forging new trade relationships, gaining more international exposure via awards and accolades and reaching sales and revenue goals. Here are just a few of the ways in which your tourism business will benefit by joining the Undiscovered Brand:
- Our marketing team works with clients to evaluate, design and implement the most effective and appropriate marketing strategy for each enterprise;
- Access to the Undiscovered Network, through which your products can be connected to the rest of the travel industry (tour operators, specialty travel agents, online distribution channels and more);
- Expanded outreach through Web 2.0 strategies (i.e. social media and search engine optimization);
- Inclusion on the Undiscovered website, as well as print and other promotional materials; and
- Opportunities to directly reach the ever-expanding market of experiential travelers.
We understand that each tourism business has different marketing and distribution needs, which is why we work with each business individually to address how the Undiscovered Travel Collection can help and customize a strategic approach.
Learn more about how the Undiscovered team can help your enterprise or destination achieve concrete results, contact us today so we can assess how your tourism products and services may fit into The Undiscovered Travel Collection, and sign up for our newsletter to stay up to date on The Collection.